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Graduation year, degree or academic program, athletic participation, student orgs, giving history, parent relationships, reunion years. The list of ways educational institutions can segment their...
For many nonprofits, the final weeks of the year represent the single greatest fundraising opportunity. Months of planning often go into year-end direct mail campaigns, donor appeals, and Giving...
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With tightening budgets and rising costs for direct mail, email, and other fundraising channels, many organizations are asking the same question: Is donor acquisition really worth the investment?
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Your list isn’t just important in direct mail—it’s everything. No matter how compelling your creative or offer is, if your mail doesn’t reach the right audience, it won’t perform. Managing multiple...