
Getting Started with Nonprofit Audience Creation
If you don't know who you're marketing to, how do you even begin to craft your messaging? It's essential to know the interests, lifestyle, and motivations of your target audience.
If you don't know who you're marketing to, how do you even begin to craft your messaging? It's essential to know the interests, lifestyle, and motivations of your target audience.
Are you familiar with this phrase: "where are all the leads?"
Having the most attractive and responsive website in the world doesn't mean much if people can't find it.
Your brand is the first touchpoint potential donors have with your mission and organization. That doesn't just mean your logo—branding reflects everything in your marketing efforts, from your...
Even in the digital age, direct mail continues to be one of the most effective marketing tactics for both new customer acquisition and retention.
Increase donations with our newest format: the Traditional Appeal Letter Package.
According to Blue Corona, each month, consumers in the U.S. search more than 5 million times for insurance.
Make a powerful impact with our newest format: the Legitimate Letter Package.
Lead generation is a crucial part of any business, and knowing how people are finding you is an excellent indication of what marketing methods are working.
In Part 1 of this HIPAA Compliance Basics series, we looked at HIPAA history, and we defined Protected Health Information (PHI) and electronic Protected Health Information (ePHI).
Capture their attention with our newest format: the Eye-Catching Invitation Package.