Streamworks Blog

According to the USPS, 40% of direct marketing success depends on the customer list you use.

These days you need a website, no matter what you're selling. A website works for you 24/7, so you want to make sure it leaves a lasting impression.

Fundraising is an integral part of the nonprofit sector, and a necessary aspect of any marketing initiative.

Direct mail is going to be one of the essential tools in your arsenal as a nonprofit.

When it comes to marketing your nonprofit organization, you don't need to worry about being everywhere and having everything to get your message out there. 

If you're looking to increase your direct mail response rates, there are a few things you should consider.

If you don't know who you're marketing to, how do you even begin to craft your messaging? It's essential to know the interests, lifestyle, and motivations of your target audience.

Are you familiar with this phrase: "where are all the leads?"

Having the most attractive and responsive website in the world doesn't mean much if people can't find it.

Your brand is the first touchpoint potential donors have with your mission and organization. That doesn't just mean your logo—branding reflects everything in your marketing efforts, from your...

Even in the digital age, direct mail continues to be one of the most effective marketing tactics for both new customer acquisition and retention.

Increase donations with our newest format: the Traditional Appeal Letter Package.