Streamworks Blog

Generating unique campaigns for different segments of your direct program is a great way to increase your ROI, but how can you be sure they're as effective as you want them to be?

According to the Direct Marketing Association,  the average direct mail response rate is between 5% and 9%, making direct mail more effective than other promotion methods.

Direct mail is still the tried and true way to engage with your customers.

Encourage offer redemption with the Scratch-off Mailer.

It's no secret that personalization is one of the most effective ways to engage with your consumers.

Customizing your next direct mail campaign is easier when you have a hands-on resource to help.

Websites have been experiencing a tremendous surge in traffic as consumers turn to digital platforms.

Regarding direct mail, the phrase "variable data" gets thrown out quite a bit. But what does it mean?

Many direct marketers believe an envelope with a stamp will get noticed more often and portray a personal touch to a direct mail campaign.

Boost response rates by incorporating cards into your mailer with the Max Gifter.

Holding fundraising events is one of the best ways to engage and interact with your supporters and increase donations.

What would you say if we told you that over 20 million consumers have signed up for Informed Delivery^®? Not only that, but on average, Informed Delivery^® campaigns have seen a 75.4% six-month open...