Streamworks Blog

Regarding direct mail, the phrase "variable data" gets thrown out quite a bit. But what does it mean?

Many direct marketers believe an envelope with a stamp will get noticed more often and portray a personal touch to a direct mail campaign.

Boost response rates by incorporating cards into your mailer with the Max Gifter.

Holding fundraising events is one of the best ways to engage and interact with your supporters and increase donations.

What would you say if we told you that over 20 million consumers have signed up for Informed Delivery^®? Not only that, but on average, Informed Delivery^® campaigns have seen a 75.4% six-month open...

Boost response rates by incorporating cards into your mailer with the Max Gifter.

We have some exciting news to share. On January 4, 2021, Streamworks acquired Mail Source Inc., a company specializing in high volume, high-speed bindery, personalization, and mail finishing services...

Personalization on the outside of an envelope is a proven way to boost open rates, and using the postage area is a unique way to stand out in the mailbox.

Leave a big impact in a compact format: the Zipper Mailer.

The only way to sustain your business and retain your customers is to communicate effectively with them.

In an age where we're still recovering from the uncertainty of the pandemics' effects on the economy, businesses need to shift their selling model to meet the current needs of their customers.

In Part One of this series, we went over content ideas for January-June, as well as rules of thumb to consider as you plan out your year.