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Streamworks Blog

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CTV Ads for Nonprofits: How Streaming TV Boosts Donations & Awareness.

Oct 4, 2025 4:25:43 PM

Picture this: It's Tuesday evening, and Sarah is streaming her favorite show on Roku. Between episodes, she sees a compelling 30-second video about a local food bank's urgent winter donation needs....

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Donor Segmentation Guide: Nonprofit Data Strategy & Modeling Tips

Sep 22, 2025 10:54:19 PM

Why Segmentation Is No Longer Optional for Nonprofits

Let's be honest... if you're a nonprofit marketer today, you're probably juggling more than you'd like with less than you need. Sound familiar?...

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How to Recruit IHUT Panelists with Direct Mail and Digital Ads

Sep 8, 2025 2:30:28 PM

Struggling to find ways to make your product testing efficient and effective?

Project managers know the pressure of launching product trials on time, and recruiting highly-quality participants for...

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Personalization in Healthcare: Boosting Patient Engagement & Outcomes

Aug 29, 2025 12:17:45 PM

In today's on-demand world, personalization isn't just a buzzword, it's a patient expectation. From customized playlists to tailored shopping experiences, people are used to interactions that...

What You Can and Cannot Say in Healthcare Marketing: A Guide for Staying Compliant

Jul 31, 2025 11:15:00 AM

Marketing in the healthcare industry comes with a unique set of challenges. Unlike retail or tech sectors, healthcare marketing is highly regulated due to the sensitive nature of the services...

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5 Best Practices for Effective Healthcare Direct Mail Campaigns

Jul 17, 2025 11:15:00 AM

Direct mail is far from a relic of the past, especially in the healthcare industry. In an era dominated by digital ads and online ads, which often overwhelm consumers, direct mail stands out by...

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Build Patient Trust with Ethical and Transparent Healthcare Marketing

Jun 26, 2025 12:15:00 PM

In the realm of health care, trust is everything. It is difficult to earn and quick to lose. As skepticism among healthcare consumers grows, marketers must find meaningful ways to connect with their...

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Direct Response Marketing Healthcare: How It Boosts Patient Engagement

May 21, 2025 10:00:00 AM

Changing trends in healthcare marketing, such as the rise of digital strategies and evolving patient expectations, are driving the adoption of direct response marketing.

What Is Direct Response...

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Google AI Overview: How It's Changing SEO and Lowering Click-Throughs

May 13, 2025 11:15:00 AM

Google’s continuous innovation in search has taken a leap forward with the rollout of AI Overviews. This newer feature, known as Google's AI Overviews, summarizes search results using generative AI,...

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Build a Strong Digital Presence with Strategy, Traffic & Optimization

May 7, 2025 10:00:00 AM

In today’s digital-first world, a strong online presence isn’t just nice to have; it’s essential. Whether you’re a nonprofit, business, or healthcare organization, your website and online channels...

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How to Integrate Direct Mail and Digital for an Omnichannel Strategy

Apr 29, 2025 11:30:00 AM

As we look toward 2025, one direct mail trend is coming into sharper focus: fully embracing omnichannel marketing strategies and a comprehensive omnichannel marketing strategy. While these approaches...

Illustration showing AI-powered list building and direct mail envelope with the text 'Smarter Acquisition Lists with AI' and 'Improving Direct Mail Performance'.

AI in Direct Mail: Smarter Acquisition Lists

Apr 17, 2025 9:00:00 AM

Your list isn’t just important in direct mail—it’s everything. No matter how compelling your creative or offer is, if your mail doesn’t reach the right audience, it won’t perform. Managing multiple...