Streamworks Blog

We've highlighted other promotions & incentive programs that USPS® is running this year, and the next one starting September 1, 2023 is the Retargeting Mail Promotion.

We've highlighted other promotions & incentive programs that USPS® is running this year, and the next one starting July 1, 2023 is the Reply Mail IMbA Promotion.

Did you know that your letter-size mailpiece won't qualify for automated rates unless it meets the aspect ratio? This is just one aspect of a mail piece to keep in mind.

Generating unique campaigns for different segments of your direct program is a great way to increase your ROI, but how can you be sure they're as effective as you want them to be?

According to the Direct Marketing Association,  the average direct mail response rate is between 5% and 9%, making direct mail more effective than other promotion methods.

Many direct marketers believe an envelope with a stamp will get noticed more often and portray a personal touch to a direct mail campaign.

What would you say if we told you that over 20 million consumers have signed up for Informed Delivery^®? Not only that, but on average, Informed Delivery^® campaigns have seen a 75.4% six-month open...

Personalization on the outside of an envelope is a proven way to boost open rates, and using the postage area is a unique way to stand out in the mailbox.

This week's topic is focused on how to reduce direct mail expenses by selecting the right postage service. 

If you're looking to increase your direct mail response rates, there are a few things you should consider.

Everyone wants their direct mail format to attract attention and result in sales.

All direct mail is not created equal.