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Streamworks Blog

Why You Should Track Your Next Direct Mail Campaign

Nov 6, 2018 10:00:00 AM

When sending time-sensitive mailpieces such as checks, statements or sales offers, it’s critical to know when your mail has been delivered. 

Using Direct Mail for Acquisition vs. Retention

Sep 18, 2018 10:00:00 AM

Even in the digital age, direct mail continues to be one of the most effective marketing tactics for both new customer acquisition and retention.

What Millennials Can Teach Us About Lead Generation

Jul 31, 2018 10:00:00 AM

If you’ve ever interacted with a little kid, they’ve most likely asked you the question, “Why?” more times than you can count.

Direct Mail Goes Digital: 5 Technologies That Are Ready to Deliver

Jul 10, 2018 10:00:00 AM

In today’s tech-heavy world, it may seem counter-intuitive to announce that direct mail is making a comeback.

Video Mailers: The Future of Direct Mail is Here

Feb 20, 2018 10:00:00 AM

Videos have mass appeal: that’s obvious from the popularity of YouTube and Facebook. (More than 500 million hours of videos are watched on YouTube each day.)

Videos aren’t going anywhere, and savvy...

5 Ways Direct Mail Can Boost Your Digital Marketing

Aug 15, 2017 9:34:00 AM

It’s no secret that marketing has been transformed by the advent of digital communication. As devices and data delivery have advanced, so have the expectations of consumers.

Four Secrets to a Highly Effective Direct Mail Lead Nurturing Campaign

Mar 7, 2017 9:00:00 AM

What happens when you acquire a new lead? Do you, A) Send it straight to sales? B) Enter it into a database, then forget about it? Or C) Nurture it, maintaining consistent contact that establishes a...

Cut Out The Chaos With Integrated Marketing

Sep 29, 2014 10:16:00 PM

Here’s a great Bloomberg BusinessWeek column on integrated marketing.

Not only does the title “Integrated Marketing: If You Knew It, You'd Do It” sum up our take on the issue, the author’s...