Streamworks Blog

When sending time-sensitive mailpieces such as checks, statements or sales offers, it’s critical to know when your mail has been delivered. 

Even in the digital age, direct mail continues to be one of the most effective marketing tactics for both new customer acquisition and retention.

If you’ve ever interacted with a little kid, they’ve most likely asked you the question, “Why?” more times than you can count.

In today’s tech-heavy world, it may seem counter-intuitive to announce that direct mail is making a comeback.

Videos have mass appeal: that’s obvious from the popularity of YouTube and Facebook. (More than 500 million hours of videos are watched on YouTube each day.)

Videos aren’t going anywhere, and savvy...

From direct mail’s inherent trustworthiness to its usefulness in boosting online marketing efforts, print is a highly effective way to generate inbound results. Still, there is no denying that...

It’s no secret that marketing has been transformed by the advent of digital communication. As devices and data delivery have advanced, so have the expectations of consumers.

What happens when you acquire a new lead? Do you, A) Send it straight to sales? B) Enter it into a database, then forget about it? Or C) Nurture it, maintaining consistent contact that establishes a...

Here’s a great Bloomberg BusinessWeek column on integrated marketing.

Not only does the title “Integrated Marketing: If You Knew It, You'd Do It” sum up our take on the issue, the author’s...