Streamworks Blog

Dirty data isn’t just a mess—it’s a menace.

For today’s marketer, information truly is power.

The wealth of data available to us thanks to online platforms, technology and consumer use is staggering—and incredibly useful in building...

At Streamworks, we call it marketing gold, waiting to be mined.

It’s database marketing, a form of direct marketing that uses databases to gather, interpret, and analyze large volumes of...

Right offer, right audience, right time—those have been marketing’s three tent poles since most of us can remember.

Unless they’re regaling you with the details of their recent gall bladder surgery, there is no such thing as “too much information” when it comes to your customers. The more you know about your...

The New York Times published a very interesting and detailed article a couple weeks back on how companies are collecting data on you and what they end up doing with it. I had a few discussions with...