Why Most Direct Mail Testing Never Happens
Direct mail marketers know they should test. Testing can help improve response rates, identify stronger creative, refine offers, and provide valuable insight into what motivates an audience to...
Streamworks Blog
The Biggest Myth About Direct Mail A/B Testing
The Biggest Myth About Direct Mail A/B Testing
A/B testing sounds simple. Create two versions of a direct mail package. Mail Version A to one group. Mail Version B to another. Compare response...
Five Things Every Direct Mail Campaign Should Test
What should you test in a direct mail campaign?
This is one of the most important questions in direct mail strategy because dozens of variables can influence performance.
Your audience matters.
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