Direct mail is far from a relic of the past, especially in the healthcare industry. In an era dominated by digital ads and online ads, which often overwhelm consumers, direct mail stands out by...
Changing trends in healthcare marketing, such as the rise of digital strategies and evolving patient expectations, are driving the adoption of direct response marketing.
Incorporating PURLs into direct response campaigns does more than drive clicks; it provides a strategic view of consumer interest, preferences, and behavior before they make a decision. This early...
Many people take a multi-step journey before scheduling an appointment with a healthcare provider, making decisions long before they walk through the door. By recognizing and supporting each phase...
In healthcare, a patient's journey is unique, often complex, and influenced by many stages before making a decision. Full-funnel marketing—addressing every step of a consumer's journey from...
The 4 P's of marketing – Product, Price, Place, and Promotion – have been the foundation of marketing strategy for decades. But in the ever-evolving world of healthcare, these traditional Ps can...
Many people want to ensure we're taking better care of ourselves and our loved ones, whether that means being more health-conscious or more physically active. This is a guiding principle for many...