Direct mail is far from a relic of the past, especially in the healthcare industry. In a landscape where trust, personalization, and compliance are everything, direct mail stands out as a powerful...
Direct response marketing is all about prompting action. Rather than simply creating awareness or building long-term brand equity, it focuses on...
Incorporating PURLs into direct response campaigns does more than drive clicks; it provides a strategic view of consumer interest, preferences, and behavior before they make a decision. This early...
Many people take a multi-step journey before scheduling an appointment with a healthcare provider, making decisions long before they walk through the door. By recognizing and supporting each phase...
In healthcare, a patient's journey is unique, often complex, and influenced by many stages before making a decision. Full-funnel marketing—addressing every step of a consumer's journey from...
The 4 P's of marketing – Product, Price, Place, and Promotion – have been the foundation of marketing strategy for decades. But in the ever-evolving world of healthcare, these traditional Ps can...
Many people want to ensure we're taking better care of ourselves and our loved ones, whether that means being more health-conscious or more physically active. This is a guiding principle for many...