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Streamworks Blog

Close-up of a stethoscope on a patient chart with a doctor typing on a laptop, symbolizing HIPAA-compliant healthcare marketing and digital integration.

5 Best Practices for Effective Healthcare Direct Mail Campaigns

Jul 17, 2025 11:15:00 AM

Direct mail is far from a relic of the past, especially in the healthcare industry. In an era dominated by digital ads and online ads, which often overwhelm consumers, direct mail stands out by...

Modern desktop setup with laptop, notebook, and plant by a window—symbolizing organized planning and digital strategy in healthcare marketing.

Direct Response Marketing Healthcare: How It Boosts Patient Engagement

May 21, 2025 10:00:00 AM

Changing trends in healthcare marketing, such as the rise of digital strategies and evolving patient expectations, are driving the adoption of direct response marketing.

What Is Direct Response...

Why PURLs Can Track Engagement Before the Consumer Clicks

Nov 19, 2024 1:15:00 PM

Incorporating PURLs into direct response campaigns does more than drive clicks; it provides a strategic view of consumer interest, preferences, and behavior before they make a decision. This early...

How Effective Marketing Can Guide Consumers Before Making a Heathcare Appointment

Nov 6, 2024 10:30:00 AM

Many people take a multi-step journey before scheduling an appointment with a healthcare provider, making decisions long before they walk through the door. By recognizing and supporting each phase...

Why Full Funnel Marketing is Essential for Healthcare

Oct 29, 2024 3:05:41 PM

In healthcare, a patient's journey is unique, often complex, and influenced by many stages before making a decision. Full-funnel marketing—addressing every step of a consumer's journey from...

The 4 P's of Healthcare Marketing: A Checkup Reveals Challenges

Aug 20, 2024 9:15:00 AM

The 4 P's of marketing – Product, Price, Place, and Promotion – have been the foundation of marketing strategy for decades. But in the ever-evolving world of healthcare, these traditional Ps can...

Close-up of a purple stethoscope on a medical chart with a healthcare professional typing on a laptop in the background

Healthcare Swag that Sticks

Jul 12, 2022 10:00:00 AM

Many people want to ensure we're taking better care of ourselves and our loved ones, whether that means being more health-conscious or more physically active. This is a guiding principle for many...