Streamworks Blog

Every direct mail marketer aspires to effectively and affordably contact their target demographic at the ideal moment and with the ideal message.

We've all heard the news. It seems a major new one comes out every month or two. They have creative and memorable names like "Eternal Blue," "Heartbleed," and "Shellshock." And when paired with...

In a previous post, we shared how to start protecting your sensitive data.

In a previous article, we discussed how to start protecting sensitive data. We defined sensitive data (hint: it's any private and confidential information that you must safeguard from all...

Let's start with a definition.

Sensitive data is any private and confidential information that you must safeguard from all unauthorized users.

Continuing with our Direct Mail Cost Reduction series, this week's topic is focuses on how to reduce direct mail expenses by testing the "Match Effect."

We've covered a variety of mediums that you can use to get your message in front of your donors.

We are continuing our series on cost reduction strategies with a tip about mail production. Each week's tip will help you develop direct mail campaigns with built-in savings.

According to the USPS, 40% of direct marketing success depends on the customer list you use.

If you don't know who you're marketing to, how do you even begin to craft your messaging? It's essential to know the interests, lifestyle, and motivations of your target audience.

When it comes to your business, choosing a print partner that you trust is one of the most important decisions you can make.