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Tracking when your mail hits the mailbox gives you the insight to align your outreach—a follow-up email, social media ads, or other touchpoints—at just the right time. Tracking also helps you...
In today's world, social impact is no longer an afterthought – it's a driving force. Millennials and especially Gen Z, known for their activism and social consciousness, are leading the charge. A...
Direct marketing thrives on laser-focused outreach. But a cluttered customer file with missing information can scatter your shot. This blog post equips you with the tactics to append valuable data...
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Nonprofit fundraising thrives on connections. You know your cause is worthy, but it takes a strategic approach to reach the right audience and inspire them to donate. While donor lists are a...
Every direct mail marketer aspires to effectively and affordably contact their target demographic at the ideal moment and with the ideal message.
We've all heard the news. It seems a major new one comes out every month or two. They have creative and memorable names like "Eternal Blue," "Heartbleed," and "Shellshock." And when paired with...
In a previous post, we shared how to start protecting your sensitive data.
In a previous article, we discussed how to start protecting sensitive data. We defined sensitive data (hint: it's any private and confidential information that you must safeguard from all...
Let's start with a definition.
Sensitive data is any private and confidential information that you must safeguard from all unauthorized users.
Continuing with our Direct Mail Cost Reduction series, this week's topic is focuses on how to reduce direct mail expenses by testing the "Match Effect."
We've covered a variety of mediums that you can use to get your message in front of your donors.
We are continuing our series on cost reduction strategies with a tip about mail production. Each week's tip will help you develop direct mail campaigns with built-in savings.