How to Track Direct Mail to the Mailbox
Tracking when your mail hits the mailbox gives you the insight to align your outreach—a follow-up email, social media ads, or other touchpoints—at just the right time. Let's explore why tracking...
Streamworks Blog
How Storefronts Can Fuel Your Nonprofit's Mission
Cause Meets Commerce: How Storefronts Can Fuel Your Nonprofit's Mission
In today's world, social impact is no longer an afterthought – it's a driving force. Millennials and especially Gen Z,...
Appending Data and Finding Missing Pieces
Direct marketing thrives on laser-focused outreach. But a cluttered customer file with missing information can scatter your shot. This blog post equips you with the tactics to append valuable data...
Why Data is the Secret Weapon of Successful Fundraising
Nonprofit fundraising thrives on connections. You know your cause is worthy, but it takes a strategic approach to reach the right audience and inspire them to donate. While donor lists are a...
What's the Difference Between CASS™ and NCOA™?
Every direct mail marketer aspires to effectively and affordably contact their target demographic at the ideal moment and with the ideal message.
A Quick Guide to Vulnerability Scanning
We've all heard the news. It seems a major new one comes out every month or two. They have creative and memorable names like "Eternal Blue," "Heartbleed," and "Shellshock." And when paired with...
How to Use Data Classification to Protect Your Information
In a previous post, we shared how to start protecting your sensitive data.
How to Protect Sensitive Data - Encryption, Backups, and Destruction
In a previous article, we discussed how to start protecting sensitive data. We defined sensitive data (hint: it's any private and confidential information that you must safeguard from all...
How to Protect Sensitive Data—Getting Started
Let's start with a definition.
Sensitive data is any private and confidential information that you must safeguard from all unauthorized users.
Reduce Your Direct Mail Costs with Match Effect
Continuing with our Direct Mail Cost Reduction series, this week's topic is focuses on how to reduce direct mail expenses by testing the "Match Effect."
Nonprofit Integrated Marketing Techniques
We've covered a variety of mediums that you can use to get your message in front of your donors.
Reduce Your Direct Mail Costs with Clean Data
We are continuing our series on cost reduction strategies with a tip about mail production. Each week's tip will help you develop direct mail campaigns with built-in savings.