Omnichannel Marketing: How Direct Mail Connects Physical & Digital

Omnichannel Isn’t Optional Anymore

Omnichannel marketing isn’t about being everywhere — it’s about being connected everywhere. Today’s consumers move fluidly between physical and digital touchpoints,...

Are You Behind If You're Using Descriptive and RFM Data Modeling?

Here's a question that keeps many nonprofit marketers up at night: "Everyone's talking about AI and predictive analytics—are we falling behind if we're still using basic descriptive segmentation and...