We've all seen the emails with flashing red text screaming "Crisis Alert!" or the fundraising pleas that paint a picture of an organization on the brink of collapse. While dramatic storytelling can...
Your sales team is driven, resourceful, and creative. That’s what makes them such an asset to your company. But those same qualities can lead to one of a marketer’s worst nightmares: the...
A picture is worth a thousand words, but compelling copy is just as important.
According to Bloomerang, the average retention rate is a measly 30% for first-time donors.
In an age where we're still recovering from the uncertainty of the pandemics' effects on the economy, businesses need to shift their selling model to meet the current needs of their customers.
In Part One of this series, we went over content ideas for January-June, as well as rules of thumb to consider as you plan out your year.
There is a fear in the nonprofit sector about too much communication turning off your donors.
When it comes to online content, there’s one constant: the rules are always changing.
In today’s world of dynamic keywords and search rankings, it’s easy for copywriters and content specialists to focus their energy on satisfying the algorithmic directive for achieving optimal SEO...
Are you starting to notice you’re not quite hitting the yearly marketing goals you planned?
You’re not alone.
In January, Facebook announced it was making changes to its news feed algorithm in an attempt to make time on the platform more meaningful—and perhaps more psychologically...
Whether launching a new campaign or trying to beat the control, direct marketers are always looking for fresh ways to increase response rates. Try one of these nine ideas to give your direct mail...