Streamworks Blog

We live in an age where working from home has become the new normal, which means it's not always easy to get your brand out there.

You see them everywhere — on pens, tote bags, t-shirts, coffee mugs — you name it.

Did you know that promotional products are one of the oldest forms of advertising? It's true!

Look around your office right now. Open your desk drawers. Check out your cubicle walls.

Generating unique campaigns for different segments of your direct program is a great way to increase your ROI, but how can you be sure they're as effective as you want them to be?

According to the Direct Marketing Association,  the average direct mail response rate is between 5% and 9%, making direct mail more effective than other promotion methods.

Direct mail is still the tried and true way to engage with your customers.

It's no secret that personalization is one of the most effective ways to engage with your consumers.

Customizing your next direct mail campaign is easier when you have a hands-on resource to help.

Websites have been experiencing a tremendous surge in traffic as consumers turn to digital platforms.

Regarding direct mail, the phrase "variable data" gets thrown out quite a bit. But what does it mean?

Many direct marketers believe an envelope with a stamp will get noticed more often and portray a personal touch to a direct mail campaign.