How to Track Engagement in Direct Mail
Four Methods That Close the Gap Between Mailbox and Measurable Results
For a long time, direct mail had a perception problem. You could track when it dropped. You could estimate when it arrived. But...
For a long time, direct mail had a perception problem. You could track when it dropped. You could estimate when it arrived. But...
As we conclude our exploration of donor engagement strategies, we spotlight Generation X, a group poised to shape the future of philanthropy through their commitment to community and hands-on...
As we continue our exploration of donor engagement strategies, we turn our attention to Millennials, a generation driven by a strong sense of social responsibility and a desire to impact society...
In our ever-evolving landscape of charitable giving, one demographic stands out as a beacon of hope for nonprofits seeking sustained support: Generation Z. Born between 1996 and 2010, Gen Z...
Personal data has become a valuable commodity in today's interconnected world, often collected, used, and sometimes exploited without individuals' consent. To address these concerns, various laws and...
In today's digital age, email marketing has become a staple for businesses looking to reach their audience effectively. However, amidst the convenience and efficiency, there are legal frameworks to...
Email marketing is a key step for any business when it comes to engaging with customers, so it is vital we get it right.
Marketing is a huge part of doing business everywhere. From retail to business-to-business (B2B) business, a company must do well in its marketing.
Customer testimonials are some of the most powerful proof you have when it comes to showing potential leads that you're the best service to buy from.
Modern growth marketing requires companies to adopt a multi-channel marketing approach.
There are so many different marketing strategies online right now, as online social media and marketing channels diversify, that you've got to try and find the right one that works for you.
Holding fundraising events is one of the best ways to engage and interact with your supporters and increase donations.