Streamworks Blog

Close-up image of a web browser address bar displaying a URL, representing personalized URLs (PURLs) and digital destination tracking in direct marketing

How PURLs & Personalized QR Codes Elevate Direct Response Campaigns

Nov 12, 2024 10:00:00 AM

Personalization is the key to success in direct response acquisition, where the goal is to capture attention and prompt immediate action. Personalized URLs (PURLs) and Personalized QR Codes are...

How Tracking Can Elevate Your Campaign Success

Jul 13, 2021 10:00:00 AM

Generating unique campaigns for different segments of your direct program is a great way to increase your ROI, but how can you be sure they're as effective as you want them to be?