Streamowrks Blog
The upcoming postage rate changes on July 14th, 2024 might have you reaching for a calculator, but hold on! While postage rates are increasing, there's good news for businesses leveraging cost savings through USPS® Marketing Mail™.
USPS® Marketing Mail™ Still Your Cost-Effective Champion
Even with a recent average rate increase of 7%, Marketing Mail™ remains an exceptional value proposition for direct response campaigns. Here's why:
- Bulk Discounts: Unlike single-piece First-Class Mail, Marketing Mail™ offers significant savings with minimum mailing quantities of just 200 pieces or 50 pounds. This translates to substantial cost reductions for your direct mail, even with the increase.
- Targeted Reach: Get laser-focused with your marketing efforts! Explore options like saturation lists to target specific neighborhoods or carrier routes.
- Proven Results: Direct mail continues to be a highly effective way to generate leads and sales. Tangible mail pieces are stronger in recipients' minds, boosting your response rates.
Stay Informed, Stay Ahead
Download our Mailing & Postage Guide, which includes the new rates plus:
- Nonprofit postage rates
- First-Class® and USPS® Marketing Mail® postage rates
- USPS® approved methods to update a mailing list
- Cost-saving ideas for mailing campaigns
- Standard envelope sizes
- Mail tracking services
