Drive Response With Direct Mail
Even as more consumers embrace digital marketing, direct mail continues to be the vehicle they trust most—often outperforming email by a 4:1 ratio. We can help you utilize data-based insights to effectively integrate direct mail into your marketing stream—adding legitimacy to your other media messaging and boosting response rates in the process.
Development & Design
See how we bring data and design together to boost direct mail response.
Our innovative camera verification system ensures mail drops with 100% accuracy.
From simple mailings to complex jobs, you can count on us to deliver quality every time.
You’ve crafted the right message. Now make sure you get it to the right audience.
Your customer data is a marketing goldmine. Are you mining it for all it’s worth?
Modeling & Analytics
Go deeper into what drives your customers. And use that data to drive your marketing.
Keep tabs on important mailings—and keep real-time delivery results at your fingertips.
Development & Design
Streamworks has a rich history in direct mail marketing and offers a complete range of direct mail services, from concept to delivery. Our team understands the intricacies of evolving postal regulations, design formats and variable messaging. From list acquisition strategy to data segmentation, from print design to direct mail production—our program design process offers a host of direct marketing solutions to help you tailor and deliver your message directly to your optimal target audience.
When you require 100% accuracy with sensitive communications, rest easy. Streamworks has developed a fully automated system to prepare, print, insert and mail your invoices, statements or other data-sensitive documents. We use state-of-the-art inserting machines and camera-match technology to offer a variety of variable inserting options—all verified throughout the production process to ensure your most critical documents are handled properly and without error.
Our lettershop department manages millions of pieces of direct mail every year, each produced with a commitment to quality and security. We handle everything from cutting, folding and inserting to shrink wrapping, specialty sealing and card affixing. And with the USPS located on-site, you can be assured that your direct mail will be cleared and on its way to your customers and prospects quickly and without fail.
According to the USPS, 40% of direct marketing success depends on the customer list you use. Streamworks has the experience to ensure your list purchases not only match the profile of your best customers, but also fit within your marketing budget and list acquisition strategy. Whether you’re targeting occupants, consumers, businesses or someone a little more unique, we can help make sure you’re getting the right message to the right audience every time.
It’s no secret that the most effective direct mail is driven by data. Streamworks can help you utilize your database to reduce costs and increase results. From data appending, cleansing and segmentation to programming complex variable mailings, we offer a complete range of database marketing services to help you get the most out of your customer information. More important, we’ve installed enhanced security measures into every facet of our company to ensure your data is always secure.
Modeling & Analytics
You might think you know your customers. But until you’ve done your homework, it’s all guesswork. Data analytics and data modeling can help you craft messages and tailor offers that speak directly to your customers’ wants and needs. Depending on what you are looking to uncover, we offer a variety of data analytic tools—including demographic profiling, regression analysis and cluster segmentation—all designed to help you get more out of your marketing dollar.
When delivering time-sensitive pieces such as checks, statements or sales offers, it’s critical to know when your mail has been delivered. Using Streamworks’ USPS Intelligent Mail Tracking Portal, you can monitor your mail through every step of the delivery process—from origin to destination—and see real-time reporting right from your device or desktop. So you can staff call centers with confidence, make timely follow-up calls and better manage customer relations.
Plan Your Next Direct Mail Campaign
Ever wish you had a postal expert to help plan your direct mail projects?
Our 12-page guide is the next best thing with layout guidelines, envelope sizes, current USPS rates and more.