Our Process

We take a practical, performance first approach to development. You will not get a cookie-cutter template dropped into place and called done, but you also will not be pushed into expensive custom code you do not need. Instead, we build the right site for your stage, your audience, and your outcomes, with a structure that is easy to use and ready to scale.

Every site is designed to be user-friendly, search engine-friendly, and aligned with current security best practices. Our programmers work from our Minnesota headquarters and bring deep expertise in WordPress and HubSpot CMS. You get a local, experienced team that can move quickly, communicate clearly, and build a site that works as hard as your campaign does.

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1. Discovery Meeting

In a collaborative discovery meeting, we take a close look at what your website needs to do and how people should move through it. We uncover opportunities, map the visitor journey, and set clear goals for the build so every page has a purpose.

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2. Content Strategy

We develop a clear sitemap, research competitor keywords and search behavior, and outline content for every key page. Then we write or refine copy that is built for real people and optimized for search engine scanning so your site is easy to find, easy to navigate, and easy to act on.

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3. Splash Page

Once branding is complete, you can quickly establish a web presence and create credibility with search engines by developing a splash page. This is a destination for early digital marketing, allowing you to generate interest, build email lists, and more, all while a full site is under construction.

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4. Full Site Design

We focus on strong site architecture, intuitive navigation, and SEO aligned page structure so the experience feels effortless and the content stays relevant and engaging. You will review wireframes first to confirm structure and flow, then we move into full page design once the foundation is approved.

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5. Programming

We turn approved designs into a live site that loads fast, works smoothly, and performs across every screen size. Our developers build a responsive, mobile friendly experience with clean front end execution and dependable backend functionality. We also handle the integrations that matter most, like connecting forms and tracking to your CRM or sales systems, so your site is not just polished, but ready to generate real results.

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6. Analytics

We make sure you can clearly see how your website is performing and what it is driving. Every site includes a custom dashboard that tracks web traffic and engagement in a way that matches your specific goals, not a generic list of stats. You get the right metrics in one place, so you can monitor results, spot opportunities, and make confident, data informed decisions over time.