South Lake Pediatrics

Case Studies

Provides compassionate, expert care for children of all ages. Their pediatricians and nurse practitioners offer comprehensive care at four convenient locations: Chaska, Maple Grove, Minnetonka, and Plymouth. They focus on your child's health and well-being.

The Challenge

For eight years, our agency proudly served this local pediatric clinic, providing marketing collateral and digital marketing services. Initially, our efforts produced strong results, but over time, our campaigns became routine and repetitive. Although these campaigns were effective, they failed to evolve in alignment with the clinic's growth and goals. Staff changes on both sides further strained the relationship, causing it to lose focus.

The gravity of the situation became evident when the clinic chose another company to build their new website—one of our core competencies. Despite our familiarity with their brand, our lack of communication and innovation had left the client dissatisfied, pushing them to seek alternatives.

Our Strategy

Recognizing the need for change, we arranged a meeting with the client. They candidly expressed that our communication had grown stale. In response, we instituted monthly status meetings, enhancing our strategic input and aligning our digital marketing efforts with the clinic’s evolving goals. We broadened our focus from seasonal services like flu shots and back-to-school immunizations to acquiring new patients and promoting new clinic locations, which aligned with the practice’s growth objectives.

Our renewed focus and improved communication helped us regain the client's trust. The web developer they initially chose failed to deliver, leading to delays and incomplete work, with the new site still not live after a year. We stepped in, took over the development, and quickly resolved the programming issues, ensuring the website was launched successfully.

Campaign Strategy

Digital Marketing

The Results

Through our revitalized partnership, we implemented a targeted patient acquisition strategy focused on new and expectant families. By positioning the clinic as a trusted companion on the journey of parenthood, we successfully expanded the patient base. The opening of new clinic locations provided additional growth opportunities, and our digital marketing efforts played a crucial role in driving patient traffic to these new facilities.

The results speak for themselves

10% improvement in website conversion rates
45% improvement in traffic from paid ads
68% improvement in conversions from paid ads
17% improvement in engaged sessions from paid ads

In Conclusion

We now have a robust patient acquisition program targeting new and expectant families, promoting the clinic as a partner throughout their family’s growth. The new clinic locations have facilitated patient expansion across the metro area.

By revitalizing our approach and prioritizing communication, we restored and strengthened our long-term client relationship, setting the stage for continued growth and success.

Lessons Learned

: A long-term relationship doesn’t guarantee effective communication.
: Achieving good results doesn't necessarily mean the client is happy.