Data-Driven Marketing Power

Data Services

The success of any direct marketing strategy depends on the accuracy, relevance, and flexibility of your data. Our data services team helps organizations harness the full potential of their audience lists by enriching, cleansing, and customizing data for high-performing campaigns.

Data Append

Enhancing your customer data with missing fields unlocks deeper personalization and smarter targeting. We can append email addresses, phone numbers, demographic profiles, and household data to build complete customer records that support segmented, multichannel marketing strategies.

Data Hygiene

We apply advanced data hygiene protocols, including de-duplication, suppression, and formatting standardization, paired with USPS® certified address validation services such as CASS™, NCOALink®, and DPV®.

Acquiring New Prospects

Effective acquisition strategies require access to high-quality prospect data. We provide list sourcing through reputable data partners to reach new audiences based on geography, behavior, lifestyle indicators, or donor history. Each list is carefully selected and validated to ensure it aligns with your campaign goals.

Variable Data Programming

Personalization goes far beyond a name on a postcard. With variable data programming, every mailpiece or digital asset can be dynamically customized with relevant messaging, images, offers, and calls to action based on individual recipient data. This level of 1:1 marketing increases engagement and drives stronger results across channels.

Track Your Mail
with Confidence

Track by Delivery Stage: View the number of pieces that have been accepted, are in transit, and have been delivered.

Data-Driven Planning: Know when pieces are projected to arrive so that you can coordinate omnichannel outreach, including email, social media, and call center support.

Boost ROI with Cleaner Data

Discover how one global brand slashed mailing costs by $25,000 in just one month unlock the strategy behind their success with Streamworks’ Premium Data Hygiene Package and see how clean data can drive massive ROI.