This week's topic focuses on how to reduce direct mail expenses by considering alternative envelopes.
Using a standard size envelope is always the most cost-effective approach. Still, you also may want to consider using a pre-converted envelope and design with 2-colors.
A 2-color non-bleed pre-converted envelope can be produced more cost-effectively on an envelope press than printing offset on a flat sheet or roll. There are some design limitations when printing on a pre-converted envelope, but the cost savings can be substantial.
A single print run of 20,000 2-color non-bleed #10 pre-converted envelopes can save approximately 45% over printing a 4-color with bleed print and convert envelope option!
If the design limitations or window size and placement do not meet your campaign objectives, explore gang-running your 4-color envelope with other components or using a large view window envelope to showcase your art and personalization without incurring higher print costs related to the envelope.
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