---
title: Put Your Brand Image In Your Mail Permit
description: With the newly announced Picture Permit from the USPS you can add your logo or other brand mark into your mailing permit.
---

[Streamworks Blog ](https://streamworksmn.com/blog)

# [Put Your Brand Image In Your Mail Permit](https://streamworksmn.com/blog/put-your-brand-image-in-your-mail-permit)

 Written by [Amy Rowen](https://streamworksmn.com/blog/author/amy-rowen) | May 24, 2012 4:52:00 PM

Been looking for ways to add something unique to your mail? The USPS recently announced a fun change to their postage permits – the ability to incorporate a color logo, picture, product or graphic into the standard postage indicia. No longer are you limited to that traditional, “everyone uses it”, permit layout. A Picture Permit will provide your mailings with something new and eye-catching that could potentially increase your read rate.

A recent article in [AdvertisingAge](http://adage.com/article/news/mascots-brands-social-media-accessories/233707/) spoke of the increasing value of mascots in branding – this new offering from the USPS provides a great medium to put those mascots to work!

Available for First-Class or Standard Mail letters and cards mailing with the Full-Service IMb, the process requires a bit of set up:

1) Either working directly with the USPS or with a Mail Service Provider (MSP) – that’s us! – register and complete the Picture Permit application (you’ll need to have your own permit number set up in order to do this step),

2) Design a permit just for your company or even just for a specific campaign,

3) Submit the design to the USPS for approval, and finally

4) Submit 500 hard copy mailpieces for testing and approval (this process will take between 30-45 days).

*There is an additional fee ($.01 per mailpiece for First-Class and $.02 per mailpiece for Standard Mail) when using the Picture Permit.*

For more details or to get started, visit the [Picture Permit](https://www.usps.com/business/postage-options.htm) home page. And if you’d like help with this process, the Streamworks staff are ready to help as always!

[View full post](https://streamworksmn.com/blog/put-your-brand-image-in-your-mail-permit)

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