Helping Clients Engage, Connect & Grow

A multi-channel fundraising campaign uses a combination of marketing channels—such as direct mail, email, social media, landing pages, and digital ads—to engage donors at multiple touchpoints. This approach increases visibility and boosts response rates by allowing nonprofits to reinforce their message across platforms. At Streamworks, we help nonprofits design and execute multi-channel campaigns that build trust, increase giving, and drive long-term donor relationships.

Direct marketing involves delivering personalized marketing messages directly to consumers through physical mail, email, or phone. Digital marketing uses online platforms such as social media, search engines, and websites to reach audiences. At Streamworks, we bridge the two by combining direct mail with digital tactics—creating integrated, omnichannel strategies that maximize engagement and conversion.

Nonprofits use donor data—such as giving history, campaign responses, and demographics—to tailor messaging and personalize outreach. Streamworks helps nonprofit organizations build data-driven campaigns that segment donor lists, time communications appropriately, and deliver relevant content that inspires action and deepens engagement.

Donor engagement can be measured through key metrics such as open and response rates, gift frequency, average donation value, and recency of interaction. Streamworks provides tracking and analytics tools that allow nonprofits to monitor campaign effectiveness, evaluate donor behavior, and optimize strategies to increase long-term donor value.

An omnichannel campaign delivers a seamless brand experience across all marketing channels—online and offline. Unlike multichannel marketing, which may treat each channel separately, omnichannel campaigns focus on consistent messaging, timing, and targeting across platforms. Streamworks helps brands integrate direct mail, email, social media, and display advertising into unified campaigns that engage audiences at every stage of the customer journey.

Customer acquisition marketing focuses on attracting new customers or donors by using targeted messaging across channels. This includes data-driven direct mail, digital ads, landing pages, and email campaigns. By analyzing demographic, behavioral, and geographic data, Streamworks helps organizations identify and engage high-potential prospects, turning leads into loyal supporters.

A reactivation campaign is a strategic marketing effort aimed at re-engaging inactive donors or customers. These campaigns use personalized messaging—often delivered via direct mail or email—to rekindle interest and encourage renewed action. Streamworks specializes in developing targeted reactivation campaigns that increase retention, improve ROI, and extend customer lifetime value.

Communications compliance ensures that all outbound marketing—especially in regulated industries like healthcare and finance—follows legal and ethical standards. This includes adhering to HIPAA, PCI DSS, CAN-SPAM, and data protection guidelines. Streamworks maintains rigorous compliance protocols and certifications to deliver secure, accurate, and regulation-ready marketing communications.