Content Marketing : : What's the Big Deal?
Your customers and prospects come in contact with potentially thousands of marketing messages each day. The challenge is figuring out how yours is the one they pay attention to. Content marketing will help make sure they do.
Developing a Content Marketing Strategy
Content marketing enables you to attract and retain customers by creating content that they find valuable and relevant. Content marketing helps position your company as an industry thought-leader and resource your customers and prospects will seek out.
It’s one thing to create content. It’s a whole different animal to create a content marketing strategy that will drive sales. All too often companies create their blog without giving much thought to who their audiences are or what they are most interested in learning.
A clear content marketing strategy begins with identifying these two pieces and developing goals around that. Streamworks talented strategists will help you create a content marketing plan that has topics your customers want to learn about and a method to measure results. Let our marketing experts help you put strategy before tactics!
Most Effective Forms of Content Marketing:
- How To’s
- Resource Guides