A/B Split Testing : : Controlled Marketing Experiments

Some say marketing is a science, and A/B split testing seems to prove that it’s true. A/B split testing is exactly what it sounds like – an experiment where two marketing pieces with one different element (i.e. offer, graphic design, call to action) is sent to customers from the same customer segment. Whichever piece has the best response (or “wins”) becomes the control and is used to test a new element.

a b split testing statistic

Evolve Your Messaging with A/B Split Testing

A/B split testing takes the risk out of marketing. Why spend your hard-earned advertising dollars on an untested offer, when you can feel the waters on a smaller group of customers to find out if it will pull? A/B split testing lets you continually refine your messaging, so you can be confident it’s on-target.

Streamworks will walk you through the A/B split testing process. Not only do we have the programmers and variable data printing equipment to make testing possible (and affordable), but we have the know-how to make sure that your test results are statistically reliable.

The value behind the services we offer is that you don’t have to blindly have faith in us telling you what we think will work and what won’t, you can get that information directly from your customers. A/B split testing is one of the most valuable tools you can use to help uncover what they respond to and what they ignore.