Response Analysis : : What is Your Marketing ROI?
You’ve invested blood, sweat and tears into your marketing campaign (not to mention a good chunk of your advertising budget), but do you know if you’re getting a good return on your investment? Streamworks will help you answer that question with a detailed response analysis.
Using Response Analysis for Better Performance
The beauty of direct marketing is that you know exactly who is (and isn’t) responding to your campaigns. Response analysis allows you to slice and dice those results any number of ways to give you a clear picture of whether your campaign was successful, who you should be marketing to, and ways to refine your message and offer to improve response next time.
Our detail-oriented programmers will perform data manipulations with fancy names like “match backs” and “data appends” to make sure your response analysis is not just giving you performance results, but customer insights too.
Streamworks compiles and analyzes data from both online and offline channels for more accurate campaign results:
- Direct Mail
- Email Marketing
- Social Media
- Landing Pages
- PURLs and QR Codes
- Mobile Links