Buyer Personas : : Understand Your Customers

What are buyer personas and why do you need to use them? Buyer personas are research-based profiles of the different segments of your best current customer base. For example, a restaurant’s different buyer personas may include families with young children, single dating adults and networking professionals.

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Solve Problems with Well-Defined Buyer Personas

Buyer personas go beyond demographic information and help you identify intangibles like:

  • What does a day in their life look like?
  • What “pain” or problem can you solve for them?
  • What are their most common objections to your products or services?
  • How do they want to be communicated with?
  • What are their goals?

Buyer personas are invaluable because they give you a clear roadmap for creating targeted messages and offers that speak directly to your customers’ wants and needs. And smart marketers know, targeted messaging is key to maximizing your marketing return on investment.

Let Streamworks team of marketing experts take an objective look at your different customer segments. We’ll help you pull all the pieces into one clear picture.