Data Profiling : : Better Understand Your Customers

How well do you really know your customers? Do you know the last time they purchased from you? Do you know what motivates them to buy? What are the challenges or “pains” in their job or life that your company can solve? Many businesses think they know their customers, but until you’ve done your homework, it’s all guesswork.

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Using Data Profiling to Make Your Marketing Dollar Go Further

So why is data profiling important? The more you know about your customers and prospects, the more effective your marketing campaigns will be. It’s a very basic idea that can generate big results. Think about it: once you truly know your customers and prospects, you can craft messages that speak to their wants and needs, tailor offers that will compel them to act, and use media channels they most prefer. Bottom line - data profiling will make sure you’re getting the most bang from your advertising dollars.