Buy Marketing Lists to Uncover New Prospects
Smart marketers know it’s necessary to buy marketing lists in order to gain new customers. They also know that no matter how compelling the offer or attractive the design, the success of their direct marketing acquisition efforts hinges on buying the right marketing list.
Types of Direct Marketing Mailing Lists
The secret to direct marketing success has always been getting the right offer to the right person at the right time! Streamworks is very experienced in helping you buy marketing lists that not only match the profile of your best customers, but also fit within your budget and marketing strategy.
List Acquisition Services
Think “Current Household” or “Resident” list. These address mailing lists are compiled based on USPS Carrier Route Walk Sequencing, typically without a person’s actual name included. This list is the most cost-effective per piece but also the least targeted; any demographics associated with these lists are modeled by areas and not specific to individual households. You can choose from Single Family, Multi-Family or Business addresses. This is a great option when your audience is broad in scope or targets a specific geography area.
Data for consumer mailing lists is compiled from self-reported sources such as warranties, surveys, census data, and direct response mechanisms. There are a wide variety of demographic selects you can use to narrow your target audience, like age, income, marital status, credit information, presence of children and more.
Data on business mailing lists is compiled from credit reports and self-reported sources. Business lists can be built based on industry, location type, size, or sales volume. Streamworks also has the ability to pull business lists based on job title so you can narrow your search within organizations.
Specialty mailing lists cover a wide spectrum of information and include lists based on behavior, buying habits and interests. These lists often have more requirements associated with who can use them, what they are used for and how often they can be used. Specialty list types include association and organization lists, magazine subscription lists, licensing lists, membership lists and more.