Should I Use Direct Mail?

Direct mail is a traditional marketing channel that has many marketers questioning if it still belongs in their marketing mix with the increasing popularity of digital media. Whether or not you should be using direct mail obviously depends on your marketing goals, but the truth remains that consumers of all ages (and businesses) respond to direct mail.

Direct Mail Marketing Company

Direct Mail Drives Response

According to Direct Mail News, in 2012 the average direct mail response rate for both business and consumer mailings was 4.4% versus .12% for email. Response rates are shown to increase when direct mail is combined with other marketing channels.

Streamworks has a rich history in direct mail marketing and offers a complete range of direct mail solutions, from concept to delivery. Our team of direct mail and postal regulation experts are at your disposal with an on-site USPS station, so you can consult before ever planning your next direct mail campaign.

Streamworks Direct Mail Solutions