Digital Marketing Guide

Phase II: Driving Targeted Traffic

PPC Campaigns & Social Media Engagement

With your foundation in place, the next step is driving traffic to your site. Paid advertising and social media strategies are powerful tools for boosting visibility and attracting the right audience.

This phase includes:

• Strategic Pay-Per-Click (PPC) advertising via Google Ads and other platforms

• Paid and organic social media campaigns

• Target audience segmentation and A/B testing

• Analytics to track ad performance and user engagement