A Guide to Gaining Valuable New Donors

Welcome to the Digital Marketing Funnel

This guide was designed to give you a birds-eye view of where to go when using digital marketing to acquire new donors.  Our goal is to help you discover new ways to reach more donors online—where Americans spend 59% of their time*—and leverage those connections to increase direct mail response.

*Source: Trade Desk Intelligence and Canvas8, April 2023

The Digital Marketing Funnel ebook cover