---
title: Tips on How to Plan an A/B Test
description: Find out how to effectively plan an A/B test and learn how it will impact your marketing campaign's results.
---

[Streamworks Blog ](https://streamworksmn.com/blog)

# [Tips on How to Plan an A/B Test](https://streamworksmn.com/blog/tips-on-how-to-plan-an-a/b-test)

 Written by [Amy Rowen](https://streamworksmn.com/blog/author/amy-rowen) | Oct 9, 2018 3:00:00 PM

One of the best ways to get to know your consumers is through A/B testing.

A/B testing, by [definition](https://www.optimizely.com/optimization-glossary/ab-testing/), is a method of comparing two versions of a web page, direct mail piece or app against each other to determine which one performs better. A/B testing is essentially an experiment where two or more variants of a campaign are shown at random, and statistical analysis is used to determine which variation performs better.

Our in house digital and creative agency, [Imagewërks Marketing](http://iwmarketing.com/) has extensive expertise in digital marketing and A/B testing. In their latest blog, you will gain ideas on what variables you should A/B test and how to best plan it to yield better campaign results and increase ROI. We encourage anyone looking to improve their marketing results to [check it out](http://ideas.iwmarketing.com/how-to-effectively-plan-an-a/b-test).

[View full post](https://streamworksmn.com/blog/tips-on-how-to-plan-an-a/b-test)

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