The average adult spent 5.9 hours a day with digital media in 2017, so it’s no surprise that digital advertising topped $209 billion worldwide for the same year (more than traditional TV).
Digital advertising has a lot of pros: it’s cost-effective, easy to measure and highly targetable – and it reaches adults where they spend a LOT of time. But for all those positives, are you potentially wasting digital marketing dollars by not doing all you can to make sure you’re targeting the right message to the right people?
Our in-house creative digital and creative agency, Imagewërks Marketing, has extensive expertise in digital marketing and digital media spend. In their latest blog, you can find out three ways to stop wasting your digital ad spend. If you feel like you continue to lose money on your ads, check it out.