Using the postage area is a unique way to stand out in the mailbox. The majority of marketing mail sent uses a postage permit imprint instead of a first-class stamp. This imprint can trigger a negative response to recipients by categorizing your piece as "Junk Mail".
To overcome this stereotype, we suggest using different designs. Below are permit imprint design ideas that are approved by the USPSĀ® and have a unique appearance.
Line 1: Class marking
Line 2: The words "U.S. Postage Paid"
Line 3: City and state where permit is held
Line 4: The word "Permit" and your permit number.
Sign up for our FREE Education Email Series Direct Mail: Cost Reduction Strategies for more cost-saving strategies.