---
title: Personalize Your Next Campaign with Permit Picture Indicia
description: Using a USPS® Picture Permit Indicia allows you to visually communicate your brand or campaign message.
---

[Streamworks Blog ](https://streamworksmn.com/blog)

# [Personalize Your Next Campaign with Permit Picture Indicia](https://streamworksmn.com/blog/personalize-your-next-campaign-with-permit-picture-indicia)

 Written by [Lindsay Valenty](https://streamworksmn.com/blog/author/lindsay-valenty) | Jan 20, 2021 4:00:00 PM

[Personalization on the outside of an envelope](https://gundersondirect.com/outer-envelope-strategies-to-get-mail-opened/) is a proven way to boost open rates, and using the postage area is a unique way to stand out in the mailbox.

Using a United States Postal Service® Picture Permit Indicia allows you to visually communicate your brand or campaign message.

The key requirements for a [USPS Picture Permit Indicia (PPI)](https://mailomg.com/2017/02/02/customize-your-mails-permit-indicia/) includes:

• the image must be in color and be a contrasting color for readability

• the mailing must be Full-Service Automation Intelligent Mail

• the design must be approved in advance

Options:

• The can be embossed or un-embossed

• They can be printed directly on the mail piece or a label

• It can be placed 4 different places on the mail piece

[PPI is available for presorted First-Class Mail® and USPS Marketing Mail™ letters and cards.](https://faq.usps.com/s/article/What-is-Customized-Postage#:~:text=Customized%20Postage%20indicia%20are%20a,%C2%AE%20and%20are%20not%20stamps.&text=You%20can%20use%20Customized%20Postage,Priority%20Mail%20Express%C2%AE%20services.) There is a small fee per piece for this service - 1 cent/piece for First Class Mail® and 2 cents/piece for USPS Marketing Mail™.

### Uncover opportunities to improve your existing marketing campaigns by saving money.

 Sign up for our [FREE Education Email Series](https://streamworksmn.com/signup_costsavings) Direct Mail: Cost Reduction Strategies for more cost-saving strategies. 

 

[View full post](https://streamworksmn.com/blog/personalize-your-next-campaign-with-permit-picture-indicia)

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