---
title: Introducing the Scratch-off Mailer
description: Whether outside, inside, or both, utilize scratch-offs to encourage engagement with your next direct mail campaign.
---

[Streamworks Blog ](https://streamworksmn.com/blog)

# [Introducing the Scratch-off Mailer](https://streamworksmn.com/blog/introducing-the-scratch-off-mailer)

 Written by [Streamworks](https://streamworksmn.com/blog/author/streamworks) | May 4, 2021 3:00:00 PM

Encourage offer redemption with the [Scratch-off Mailer](https://streamworksmn.com/resources/marketing-campaign-formats).

Using a Variable Scratch-Off Label allows you to personalize your offer for each record in your mailing list. The personalized scratch-off format eliminates the need for multiple print runs and presorts, saving you time and money. 

This self-mailer format is ideal for encouraging redemption in a fun, interactive design that allows you to customize the outer panels, inner panels, or both. 

### Possible uses for the Scratch Off Mailer format include:

• Special Promotions

• Acquisition Campaigns

• New Product Launches

• Reactivation Programs

• VIP Offer

Find more articles, tools, and formats in [our Resource Center](https://streamworksmn.com/resources), your go-to place for direct mail inspiration. 

<https://streamworksmn.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKcUtLmXYgS0pNax1A%2FMPtAqCQHg8ZudT1P7YIoKMij5K%2FlyNf5qsXGJb12t0iAnZD0UjLZK0P4JYf3uoFisdwPfgWckTaHlKIf%2BTNRgc21g6GgjyUv6hG4a6FbVMjFTPGBoEcbJRgFue57%2BYTtjJTen%2Fi3mN2O6Gp57z7%2FUIlPYhHCtG6V%2BqFpmSs%3D&webInteractiveContentId=170712621124&portalId=468178>

 

[View full post](https://streamworksmn.com/blog/introducing-the-scratch-off-mailer)

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