---
title: How to Increase Ad Conversion Rates on Facebook & Google
description: Learn how to improve your digital ad conversion rates on two platforms, Facebook and Google.
---

[Streamworks Blog ](https://streamworksmn.com/blog)

# [How to Increase Ad Conversion Rates on Facebook & Google](https://streamworksmn.com/blog/how-to-increase-ad-conversion-rates-on-facebook-and-google)

 Written by [Amy Rowen](https://streamworksmn.com/blog/author/amy-rowen) | Sep 11, 2018 3:00:00 PM

We’ve all felt the pain. You run a digital ad campaign, your click-through-rate is high but your bounce rate is even higher.

## What exactly is a conversion rate?

A conversion rate measures the percentage of people taking action on your ads. 

This can mean the customer made a purchase or it can also be something smaller like, filling out a form on your website or signing up for emails from your company.

Our in-house digital and creative agency, [Imagewërks Marketing](https://www.iwmarketing.com/), has extensive expertise in the fields of digital marketing and paid media. In their latest blog, you can find out how to improve your ad conversion rates on two platforms: Facebook and Google. We encourage anyone looking to improve their conversion rates on their targeted ads to [check it out.](http://ideas.iwmarketing.com/how-to-increase-ad-conversion-rates-on-facebook-and-google)

[View full post](https://streamworksmn.com/blog/how-to-increase-ad-conversion-rates-on-facebook-and-google)

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