We’ve all felt the pain. You run a digital ad campaign, your click-through-rate is high but your bounce rate is even higher.
What exactly is a conversion rate?
A conversion rate measures the percentage of people taking action on your ads.
This can mean the customer made a purchase or it can also be something smaller like, filling out a form on your website or signing up for emails from your company.
Our in-house digital and creative agency, Imagewërks Marketing, has extensive expertise in the fields of digital marketing and paid media. In their latest blog, you can find out how to improve your ad conversion rates on two platforms: Facebook and Google. We encourage anyone looking to improve their conversion rates on their targeted ads to check it out.