---
title: "Reply Mail Streamlined: Unleash the Power of Intelligent Mail®"
description: USPS® promotion for reply mail processes via Intelligent Mail® Barcode Accounting (IMbA), Qualified Business Reply Mail™ (QBRM™) and High Volume QBRM™.
---

[Streamworks Blog ](https://streamworksmn.com/blog)

# [Reply Mail Streamlined: Unleash the Power of Intelligent Mail®](https://streamworksmn.com/blog/2023-usps-reply-mail-imba-promotion)

 Written by [Lindsay Valenty](https://streamworksmn.com/blog/author/lindsay-valenty) | Jun 6, 2023 3:30:00 PM

We've highlighted other [promotions & incentive programs](https://postalpro.usps.com/promotions) that USPS® is running this year, and the next one starting July 1, 2023 is the Reply Mail IMbA Promotion.

This latest promotion is about streamlining your reply mail processes utilizing Intelligent Mail® Barcode Accounting (IMbA), Qualified Business Reply Mail™ (QBRM™) and High Volume QBRM™.

But what does all of that mean?

### Intelligent Mail® Barcode (IMb®)

Intelligent Mail Barcodes (IMBs) contain 31 digits. These denote the two-digit barcode ID, the three-digit service type (STID), the 6-digit mailers ID (MID), the 9-digit serial number, and the 10-digit routing code.

## What is Eligible?

• First-Class Mail® Single-piece Qualified Business Reply Mail™ letters and cards

• First-Class Mail® Single-piece High Volume Qualified Business Reply Mail™ letters and cards

### Review the STID on your pieces to ensure they qualify

• 708 — Business Reply Mail by ZIP (basic/nonautomatic without Informed Visibility Mail Tracking & Reporting)

• 052 — Business Reply Mail by ZIP (basic/nonautomatic with Informed Visibility Mail Tracking & Reporting)

• 072 — Business Reply Mail by MID (basic/nonautomatic without Informed Visibility Mail Tracking & Reporting)

• 032 — Business Reply Mail by MID (basic/nonautomatic with Informed Visibility Mail Tracking & Reporting)

• 778 — Ballot Returns using Business Reply Mail by ZIP Envelopes (basic/nonautomatic with Informed Visibility Mail Tracking & Reporting)

### 3% Discount Applies to the following:

**• Static Barcode **— Enroll in IMbA and use a static barcode with QBRM

### 6% Discount Applies to the following:

**• Serialized Barcode **— Enroll in IMbA and use a serialized barcode with QBRM

## What ISN'T Eligible?

• Basic Business Reply Mail

• High Volume Business Reply Mail

• Courtesy Reply Mail

• Meter Reply Mail

**The Reply Mail IMbA Promotion will run from July 1, 2023-December 31, 2023.** The registration period started on May 15, 2023.

You can learn more about [the promotion](https://postalpro.usps.com/promotions/Replymail) on the USPS® Postal Pro™ website, which includes a link to a [webinar](https://postalpro.usps.com/promotions/Replymail/recording) and a [PDF download](https://postalpro.usps.com/mnt/glusterfs/2023-03/Reply%20Mail%20IMbA%20Promotion_2023_032723.pdf) with full details.

If you have any questions or want to explore options for your next mailing, contact us to speak with a direct mail expert.

### Uncover ways to improve your existing marketing campaigns and increase response rates.

 Subscribe to our [FREE education series](https://streamworksmn.com/signup_reponserates) for direct marketing professionals.   

 

[View full post](https://streamworksmn.com/blog/2023-usps-reply-mail-imba-promotion)

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