Landing Pages : : Convert Visitors into Sales
Landing pages are exactly what they sound like – web pages your customers or prospects are directed to “land on” from an outside source. The goal of a landing page is to capture data and provide relevant information that converts visitors into sales.
Why Use Landing Pages
Landing pages can be used with both printed pieces and other online tools. For example, a QR code or PURL printed on a mailpiece can take your customer to a landing page to start an online conversation. Or a landing page included in a social media or blog post can drive visitors from one platform to another for information capture. Landing pages can be used in an email conversation with a prospect so you can direct them to more details that are specific to their interests.