Newsletters : : Are They Still Needed?
Yes, yes, yes! Newsletters give you an opportunity to stay in contact with your customers and prospects. A newsletter is a gentle check-in and a way to keep your business in front of your audiences as you develop a relationship with them. Plus, newsletters easily translate into both print and email forms, so you can reach all of your customers – even the ones who haven’t yet embraced the digital age.
Make Your Newsletter Relevant
Digital printing and email both allow you to create highly personalized newsletters that speak directly to the buying situations of your customers and prospects. If you know customer “A” only buys your high-end product, don’t waste their time by sending them a newsletter that promotes your value product. And if you know customers who buy product “B” are also more likely to purchase product “C”, then you can tailor your newsletter to feature upsell opportunities.