Copywriting : : The Voice of Your Brand
The internet has made it easy to immediately publish content. But just because it’s easy to distribute doesn’t mean your copywriting will be useful to your brand (or even read). The most effective copywriting still requires that you know your audience, create value, have a clear objective, be compelling and concise AND deliver all of this within the first paragraph!
Copywriting for Your Channel
Copywriting, much like design, requires different styles based on the marketing channel being used to communicate. For example: your two-page appeal letter that generated your best donation response in years will not translate into an equally effective email; and your most reposted tweet won’t garner any search results when used on your webpage.
Streamworks’ copywriting team writes for results. We get to know your audience, then develop messaging that will create the most value for your brand in each marketing channel. And we are expert at repurposing content to increase response.
Streamworks will help you implement tactics such as:
- Web Copy
- Direct Mail Copy
- Drip Campaigns
- Email Copy
- Press Releases
- Social Media Posts
- Blog Content
- White Papers
- Video Content